Clue: Encyclopedia + QOTD
Reframing existing resources to bridge the information gap for new menstruators
Role
Product Designer
Timeline
4-week Academic Project
Updated for another 3 weeks
Team
2 Designers
Skills
UX Research
Product Strategy
Project Management
Prototyping
Context
Clue is a menstrual cycle app with a strong passion to help users understand their bodies through data and science-backed insights.
“To empower everyone who menstruates with knowledge” — Clue’s Mission Statement
This case study explores how Clue could better serve new menstruators by surfacing educational content in a more engaging and accessible way with a small tweak.
Research
Listening Before Designing
The research was done in 3 parts:
Media analysis on period tracking apps through YouTube videos, comment sections, and app reviews to gather people’s impressions and motives
Analysis on Clue to find out about the app’s service and the brand
User interviews, where participants were asked to onboard and explore the app freely while narrating the experience to understand how new users explore Clue and where they encounter friction
Insight 1
People are Curious to Know More
Media Analysis Snapshots
Insight 2
Information is Present — But Hidden
Finding 2
There is an-app content, but it's difficult to revisit & explore in self-directed way
Clue’s In-App vs Web Content
Clue’s Encyclopedia on Website
Defining the Problem
How might we bridge the information gap between the users and Clue’s content so users can gain knowledge in an engaging way?
Design Process
User Testing & Iteration
Originally, QOTD started as a 5-question format, but the testing showed it felt like a chore. We narrowed it to 3 questions to lower the barrier to daily use.
Design Solution
Solution 1: Encyclopedia
Bridging the Information Gap
While information can be helpful, too much of it can be overwhelming.
Encyclopedia brings Clue’s existing web-based content into the app through bite-sized, category-based posts.
Save for Later
The bookmark icon on the top-right adds the article to My List so users can easily revisit when they would like.
No Info Lost
The articles are searchable by keywords so users don't need to dig through the whole feed.
Solution 2: QOTD
Review Your Learning
Quiz of the Day is a daily 3-question, multiple-choice and true-or-false quiz based on previous articles or randomized topics.
Using active recall — a learning technique proven to improve retention compared to passive reading, the format encourages daily engagement.
Value Proposition
To New Menstruators
Encyclopedia + QOTD gives new menstruators a low-pressure way to build familiarity with their bodies, instead of confronting them with a wall of clinical text at a vulnerable moment.
To Clue
Encyclopedia + QOTD align with Clue’s mission to empower users with knowledge, while increasing in-app engagement and building loyalty through trust.
What I Learned
Specialization Uncovers Deeper Insights
By designing for new menstruators, we were able to approach the project with more compassion, which led to clarity that simplified our goal.